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AdTech & Marketing Intel

477 subscribers · Marketing Tech

On the importance of building the correct data tech stack

Edition 055

On the importance of building the correct data tech stack

Adrian Kingwell

Adrian Kingwell

Marketing Data Expert

May 21, 2026 · 12,480 reads

Adrian on why marketing and data teams must align on a unified tech stack — and what happens when attribution, CDP and CRM speak different languages.

Quotes & soundbites

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Every interview is mined for on-record quotes you can cite in newsletters, reports and press — attributed to the expert with a direct line back to them.

"The buyer doesn't want another vendor — they want someone who has already walked their road. That's why first-person expert content outperforms anything we paid agencies for."
Adrian Kingwell

Adrian Kingwell

Marketing Data Expert · Marketing Tech

"The sheer number of documents that lawyers are expected to ingest and understand is becoming almost unmanageable."
Peter Ambrose

Peter Ambrose

Legal Tech Specialist · Legal Tech

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  • Adrian Kingwell

    Adrian Kingwell

    Marketing Data Expert

  • Peter Ambrose

    Peter Ambrose

    Legal Tech Specialist

  • Sarah Whitford

    Sarah Whitford

    Fintech Advisor

  • Pete Clifford

    Pete Clifford

    Expert Logistics Consultant

  • Matt O'Niell

    Matt O'Niell

    Professional Speaker & Futurist

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